July 2022 – December 2022

Note: Due to NDA, I am unable to give full details for the work I did

• Orchestrated strategic partnerships with 10+ high-value unicorn startups within the HR Tech sector, significantly expanding BCG’s People Analytics Team collaborative portfolio and diversifying market reach.

• Conducted comprehensive research on over 50 prospective partner companies, shortlisting 15 most promising ones for executive review and discussion, leading to a 20% increase in successful partnerships.

• Utilized Microsoft Dynamics CRM to maintain and update contact information of 500+ key stakeholders, enhancing the efficiency of the firm's outreach and engagement efforts.

• Created and distributed high-impact email campaigns via Marketo to an audience of 1,000+ potential partners, resulting in a 30% increase in virtual meeting setup via Zoom.

• Developed and delivered 20+ insightful presentations on potential partnership opportunities, effectively communicating the value proposition and contributing to a 25% growth in new partnerships.

• Managed the POPx marketing team's presence on LinkedIn, coordinating post schedules, overseeing performance analytics, and generating thought leadership content that led to a 35% increase in audience engagement and a 50% increase in followers over a year.

July 2021 – January 2022

• Managed and responded to over 4,200 consumer inquiries from four different brand websites (Angry Orchard, Twisted Tea, Sam Adams, Truly), delivering prompt and accurate assistance in four distinct brand voices, maintaining brand integrity and consumer satisfaction.

• Conceptualized and deployed a PowerBI dashboard, creating a streamlined process for data collection and analysis that significantly improved visibility of consumer responses and drove actionable business insights.

• Helped brainstorm various Samuel Adams marketing campaigns, providing creative ideas and generating compelling media content to enhance brand visibility and customer engagement.

• Assessed and responded to numerous influencer sponsorship requests, corporate pitches, and collaborative event proposals, effectively managing potential partnerships and ensuring alignment with the company's strategic goals.

• Successfully balanced high-volume consumer traffic across multiple websites as the sole Consumer Relations Specialist, demonstrating exceptional multitasking skills and dedication.

January 2023 - Present

• Launched Bredcrums AI, a B2B SaaS platform designed to leverage artificial intelligence in supercharging comprehension and exposure to various subjects for analysts within the consulting industry.

• Single-handedly developed the full stack of code, demonstrating comprehensive expertise in software development and application of AI technologies.

• Engineered a suite of AI prompts to facilitate improved research workflows, resulting in efficiency gains of up to 80% for users.

• Oversaw all aspects of business operations including marketing, strategic planning, customer engagement, and financial management, driving the growth and success of the startup.

• Utilized robust marketing strategies to increase brand visibility, attract potential customers, and position Bredcrums AI as a leading solution in the consulting industry.

August 2022 - Present

• Established Experiential Clothing Ventures LLC, a purpose-driven clothing company catering specifically to the northeastern population, embodying a mission to learn and exemplify entrepreneurship.

• Invested personal capital to finance the production of unique, region-specific clothing designs, demonstrating financial acumen and risk-taking ability.

• Pioneered and executed comprehensive marketing strategies, focus groups, and product designs, driving brand awareness and consumer interest.

• Implemented a sustainable and locally-sourced supply chain, aligning business operations with environmental responsibility and community support.

• Generated thousands of product sales, achieving complete inventory sell-out within just three weeks of launching, illustrating a strong understanding of target demographics and effective marketing.

• Managed all aspects of business operations, from financial planning and marketing to product design and supply chain management.

June 2020 - Dec. 2020

• Maintained, redeveloped, and managed the lifecycle of a 4700-record database of collegiate and government research invoices and streamlined grant spending process for university researchers

• Acted as liaison for dozens of principal investigators (PI’s) and their respective grant recipients

• Verified and filed FFATA reports and government-mandated reporting forms to ensure transparency involving federal research grants

• Redesigned the MS Excel database through use of formula functions to consolidate separate sheets and increase efficient processing, approval, and verification of over 1200 invoices during tenure